IDENTITY, DRAWN IN CODE.

Three brands built from a blank page: the mark, the system, the packaging, and in one case the product itself. Every board is laid out in code with no stock imagery. These are concept brands, not client work.

Concept brand, not client work

Terza

A payday-split banking app

One payday, split three ways before you can spend it. A mark cut into three bands, a mint-on-navy system, a ten-screen product and a UI kit, then a working app you can tap through right here.

Mark and wordmark
Colour and type system
Card, tote and app icon
Ten-screen product concept
UI kit
Working prototype

Built with SVG, HTML5, JavaScript, Python, FFmpeg

Cover: the split mark, three bands cut on a tilt

Logo board: mark, wordmark, lockups and small-size versions

Brand guide: palette, type scale and the split pattern

Applications: card, tote, app icon and onboarding

Ten screens: onboarding, home, pots, move money, review, success, error

UI kit: buttons, inputs, list rows, charts and states

// TAP THROUGH IT

The app, working.

All ten screens run live: split your pay, move money between pots, review, confirm, and see the error state. Built in HTML and JavaScript at phone size.

Open full screen

Concept brand, not client work

Moonwort

An evening tea brand

Tea for the hour after dinner. A lunate-leaf mark, a sage, plum and blush palette, tins and pouches, social templates and an app icon. Every board is laid out by hand in code, grain included.

Leaf mark and wordmark
Colour, type and pattern system
Tin and pouch packaging
Social templates
App icon

Built with SVG, HTML5, CSS, Python

Cover: the lunate leaf on blush, sage ground

Logo board: leaf mark, wordmark and reversed versions

Brand guide: palette, serif pairing and the leaf pattern

Applications: tins, pouch, card, social posts and app icon

Concept brand, not client work

Kilnwood

A slow-baked sourdough bakery

Bread that takes two days. A nested-arch mark with an ember core, a cocoa, ember and butter palette, a warm serif wordmark, and packaging from kraft bags to tins and stickers.

Arch mark and wordmark
Colour and type guide
Arch pattern
Bags, boxes, tins and stickers
Storefront and app tiles

Built with SVG, HTML5, CSS, Python, headless Chrome

Cover: nested arches with the ember at the core

Logo board: arch mark, wordmark and lockups

Brand guide: palette, type and the arch pattern

Applications: kraft bag, box, tin, stickers and phone

// ALSO IN MOTION

Quoin: a brand identity in motionThe same thinking as a 30 second film: a mark constructed from circles on screen, then carried onto a card, a tote and an app.Watch the film

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Mark, system, packaging and the first screens of your product, delivered as files you own.

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