The brief
A creator-style ad for a skincare serum: someone talking straight to camera in her bathroom, the way a real customer would on Reels or TikTok. Brands that sell this way test several openings at once, so the job also needed alternate hooks and a short cut.
The brand, Dewline Barrier Serum, is made up, and so is the creator. It is a concept piece.
What we made
- A 24 second main ad, 1080 x 1920 at 30 frames a second
- Two alternate 24 second hooks, one opening on a product drop and one in point of view
- A 15 second cutdown
- Captions and callouts on every version, ending on a card that says CONCEPT
How it works
The hardest part of a talking ad is keeping the same face from shot to shot. We first made an 8 second turnaround of the creator, a full turn on camera, and used it as the reference for every talking shot. She stays the same woman in all four ads: face, curls, hoops and tank top.
Her three talking lines were rendered using her own voice take as the audio reference, and that take stays as the soundtrack. Sync was checked frame by frame. On one line the render had re-recorded the words slightly slower, so that clip starts 0.12 seconds later to put her lips back on her words.
What we threw away
The first captions were too small to read in a muted feed. They were enlarged and the callouts were moved clear of her eyes. The product drop shot was trimmed to its first 1.6 seconds, because after that the drop starts to roll down her cheek like a tear. An earlier lip sync pass was replaced completely.
Limits
This is concept work. Dewline does not exist, the creator is not a real person and the lines she says are script for a made-up product, not tested claims. There are no results to report.
The small print under the DEWLINE name on the bottle does not hold up close. The site shows muted loops and stills.
