The brief
A spot for Mac of All Trades, who sell certified refurbished Macs, made on spec and sent as a pitch. Spec work, not affiliated with Mac of All Trades.
The idea is called Second Life. A silver MacBook Pro does its first job at a company and gets cleared out in an IT refresh. It is wiped, cleaned and tested, and the old asset tag is peeled off. Then it lands with a young music producer, who puts her own star sticker right where the tag used to be.
What we made
- A 30 second spot at 1920 x 1080 in nine shots, with a voiceover and a music bed
- The sticker swap as the visual hook: the asset tag comes off, the star goes on
- An end card with the brand's line and site
How it works
The product has to stay exact while it moves. H3 cannot take reference photos and a start frame at the same time, so the accuracy lives in the stills: every frame was built from Apple's official photos, and the animation starts from those frames.
Each rendered clip was checked for the details that carry the story. The erase screen and the test checklist stay readable, the tag peels off cleanly and the star stays put. The music starts cool and corporate and turns warm as the second life begins.
Limits
Spec work. Not affiliated with Mac of All Trades, and it has not run anywhere. The end card's claims are the brand's own.
Nothing was filmed: the people, the rooms and the machine are generated, matched to Apple's product photos.
