The brief
A trade-in spot for SellYourMac, the buyback company OWC owns, made on spec and sent as a pitch. Spec work, not affiliated with OWC.
The line is "Your Max is worth more than you think." A creator sees the new MacBook Pro come out. Instead of letting the old Max sit, they get an instant quote, pack it with the prepaid label and send it in. OWC's techs check it, the payment lands and the new Mac arrives.
What we made
- A 30 second spot at 1920 x 1080 with a voiceover and a music bed
- Ten keyframes, each labelled with the voiceover line it carries
- An end card with the SYM "Powered by OWC" logo, the tagline and SellYourMac.com
How it works
The trade-in program was checked on the brand's own site first. Its logo reads "SYM, Powered by OWC", and every claim in the spot comes from that homepage.
Every frame with a Mac in it was re-made from Apple's official product photos, so the machine matches the real one in shape and finish. The approved frames were animated on MiniMax H3 and cut to the voiceover at 1080p.
Limits
Spec work. Not affiliated with OWC or SellYourMac, and it has not run anywhere.
Nothing was filmed. In the quote shot the number reads cleanly for the first half second, then the thumb on the button covers its lower edge.
